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Job Analysis:
This C/C++ Software Engineer III role at FreeWheel centers on developing and maintaining a high-performance, distributed online video ad server platform. This is a technically demanding position that requires mastery of C/C++ along with a deep understanding of large-scale system design, network programming, and database architecture. Beyond coding, the role demands strong collaboration with Product Managers and cross-functional teams, translating business needs into robust technical solutions that can operate globally and at scale. The emphasis on the full software development lifecycle—from design and prototyping to testing, deployment, and ongoing support—reflects an expectation for ownership, technical leadership, and the ability to mentor peers. The candidate will face challenges typical of mission-critical, high-availability distributed systems, such as concurrency, fault tolerance, and performance optimization. Success means delivering reliable, efficient code for complex ad tech products, supporting continuous integration and deployment processes, and actively contributing to architectural decisions while meeting tight deadlines and operational demands. The role also requires adaptability to asynchronous global collaboration, occasional non-standard hours, and a strong drive for learning and problem-solving in a fast-evolving technical environment.
Company Analysis:
FreeWheel, a Comcast company, operates within the digital advertising ecosystem, supplying technology that enables video content monetization across multiple platforms worldwide. Positioned as a leader in premium video ad tech, FreeWheel’s global scale and integration with Comcast’s ecosystem suggest a blend of startup agility and mature corporate structure. The company culture appears to value technical excellence, innovation, and customer-centricity, with a clear emphasis on teamwork, inclusion, and continuous feedback — all integral to sustaining their market position. The role fits into a core engineering team within a complex, distributed product environment, suggesting collaboration across geographies and functions, and visibility into strategic product and engineering leadership. Given the global scope and dynamic nature of media and advertising markets, this position is strategically important for supporting FreeWheel’s growth by evolving their platform’s capabilities and reliability. The organization likely expects engineers to thrive in a high-accountability, fast-paced setting where continuous improvement and innovation are encouraged alongside a strong commitment to customer experience and operational excellence.