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Job Analysis:
The AVP, Senior UX Designer at Synchrony is fundamentally tasked with enhancing user experiences across the company’s core digital platforms, bringing clarity and creativity to a field where effectively combining user needs with business goals is essential. This role is deeply collaborative, requiring extensive partnerships with cross-functional teams, including marketing, development, and UX researchers, which indicates the importance of cohesive design processes from conception to execution. Success in this role hinges not only on strong design skills and methodologies but also on the ability to advocate for user-centered principles and translate complex data into actionable insights. The candidate will face challenges such as navigating agile processes, resolving conflicting priorities among stakeholders, and iterating designs based on user feedback, all while upholding a high standard of creativity and strategic vision. Performance expectations likely include spearheading engaging project deliverables, enhancing user engagement metrics, and fostering a culture of innovation within the UX team over the first 6–12 months.
Company Analysis:
Synchrony stands out in the consumer financing sector, positioning itself as both a pivotal resource and innovator in the financial service industry. As a company committed to enhancing everyday financial choices through digital experiences, its influence stretches across a vast network of small and mid-sized businesses, reflecting a significant role in the U.S. economy. The company culture appears to prioritize collaboration, flexibility, and user empowerment, crucial for a role that thrives on cross-functional teamwork and agile methodologies. Within the organizational structure, the UX Designer will likely operate in a matrix environment with substantial visibility to leadership, given the emphasis on user experience as a strategic differentiator. Thus, this role is not merely about design execution but also about driving the company’s mission by creating intuitive interfaces that align with their broader goal of facilitating informed credit choices for consumers. The strategic alignment is clear, as the role seeks to enhance product offerings and ensure user satisfaction, both pivotal to Synchrony’s long-term vision and success.