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Job Analysis:
This role as a Vietnamese Creative UI and Marketing Linguist is fundamentally centered on bridging cultural and linguistic gaps to ensure global audiences, particularly Vietnamese speakers, can connect with and engage meaningfully with the client’s digital content. The primary responsibility is to translate and review a diverse range of content types—from marketing copy to legal text—ensuring that the core message retains its original intent while being naturally and creatively adapted to resonate with the Vietnamese target audience. This requires a delicate balance of technical knowledge (such as understanding UI constraints and legal terminology) and creative flair (especially in marketing and entertainment content like episodic titles). Candidates will regularly grapple with challenges like adhering to character limits, preserving brand voice, and aligning translations to evolving cultural nuances. The ideal candidate is expected not only to accurately translate but to transcreate where necessary, explaining their linguistic choices with rationale. The use of Smartling CAT tools implies a tech-savvy individual who can efficiently handle project workflows. Success in this role is measured by quality, timeliness, and the ability to maintain consistent tone and style that heightens user engagement and supports the brand’s global outreach.
Company Analysis:
Welocalize stands as a pioneering leader in the localization and translation services sector, leveraging over 25 years of expertise combined with innovative technology, including AI and their proprietary OPAL platform. The company’s global footprint and extensive linguistic network reflect a mature, sophisticated environment that values quality, scalability, and precision. For a linguist, this means working within a structure that demands high standards but also offers supportive infrastructure, including professional development and multicultural collaboration. Welocalize’s mission to accelerate businesses’ global presence aligns perfectly with this role’s objective to localize content effectively for specific markets, signaling that each translator’s work has a tangible impact on client success. The culture likely values adaptability, continuous learning, and proactive communication, especially given the blend of technology and human insight. This role fits within a distributed, often freelance framework, emphasizing autonomy balanced with team integration, and the ability to thrive in a fast-paced yet supportive global setting. A candidate who thrives here will be comfortable working remotely with diverse stakeholders, adept at managing ambiguity, and motivated by contributing to high-impact localization projects at scale.