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Job Analysis:
The Senior Staff Writer role at Informa Markets for the MD+DI brand is fundamentally a content leadership position centered on delivering high-impact, original journalism aimed at professionals within the medical device and diagnostics industry. This person is hired to create compelling, insightful B2B content that not only reports news but adds meaningful analysis to help readers understand industry innovations, regulatory shifts, and manufacturing trends. The role demands a blend of editorial rigor and creative storytelling: beyond writing, the candidate must brainstorm original story ideas, conduct industry research, interview key sources, and produce multimedia content that boosts reader engagement across digital platforms. The emphasis on SEO, analytics, and adapting content for social media underscores a data-informed approach to maximize reach and impact. A successful candidate will be highly adaptable, able to juggle fast-paced deadlines while maintaining quality, and comfortable navigating complex, technical material to deliver clarity and value. This person will likely face the challenge of distilling complicated medtech developments into accessible narratives, competing with other specialized outlets to provide unique insights. Given the cross-functional nature of the job—collaborating with engineering, marketing, and event teams—strong organizational and communication skills are essential. Success within the first year would involve establishing a steady pipeline of original, well-received stories that drive traffic, engagement, and thought leadership for MD+DI while building strong industry relationships.
Company Analysis:
Informa Markets operates at the intersection of global industry events and digital media, focusing on enabling transactions and knowledge sharing within highly specialized markets like healthcare and pharmaceuticals. As part of a global leader in exhibitions and B2B platforms, the company values innovation, flexibility, and community—traits that deeply influence how work happens internally and what is expected from its talent. The culture is described as supportive and inclusive, emphasizing flexibility, well-being, and career development, which suggests an environment where independent initiative is encouraged but also backed by strong organizational support. This role sits within a media and content-driven division that must balance fast-paced content production with deep subject matter expertise and data-driven strategies for audience engagement. Given Informa's expansive reach and diverse portfolio, this position offers exposure to global industry trends and collaboration opportunities beyond a single market. Strategically, the Senior Staff Writer plays a critical role in elevating MD+DI's brand authority, differentiating it through quality journalism that complements Informa’s broader mission of connecting industries year-round, not just during events. Candidates should expect to thrive in an agile, innovation-minded, and impact-focused setting where storytelling directly influences the company's positioning as an industry thought leader.