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Job Analysis:
The Senior Shopify Engineer role at The Woobles is fundamentally about owning and elevating the company's Shopify eCommerce platform end-to-end. This isn't just a development role; it requires a strategic, holistic approach to technical leadership, performance optimization, and cross-team collaboration in a fast-paced, lean, and remote environment. The engineer will effectively be a one-person technology team for Shopify—responsible for everything from architecture and custom app development to analytics and site stability. This demands deep expertise in Shopify Plus, Liquid, and JavaScript, plus a savvy understanding of how to balance custom solutions with existing Shopify apps to maximize scalability and maintainability. Success in this role means delivering a fast, seamless shopping experience that supports ambitious business goals like international expansion and improved front-end conversion rates. Additionally, because the role supports marketing and operations teams, strong communication skills and the ability to translate technical concepts to non-technical stakeholders are vital. The engineer must be self-motivated, comfortable with ambiguity, and thrive on independence, all while embracing the company’s values of kindness, humor, and continuous improvement. Problem-solving in this context will involve rapid troubleshooting, careful prioritization, and the ability to innovate while minimizing busy work. Meeting performance expectations likely includes ensuring site uptime, fast load times, precise tracking implementation, and feature delivery aligned with business initiatives.
Company Analysis:
The Woobles is a mission-driven, fast-growing DTC brand focused on combining physical craft kits with educational technology, appealing to beginners who want to learn new skills like crochet. This company occupies a unique niche blending eCommerce with ed-tech, without the pressure of outside investors, which affords them freedom to prioritize customer and team well-being. The culture is lean, informal, and highly autonomous, emphasizing minimal meetings, asynchronous collaboration, and genuine, kind coworkers who value directness and humor. For someone joining as Senior Shopify Engineer, this means a great deal of ownership and responsibility without the usual layers of process-heavy bureaucracy. The team's small size and remote nature mean the engineer will have high visibility and direct impact on key business results. Their rapid growth and ambitious goals—scaling internationally and developing brand loyalty—create urgency but also opportunity for innovation and influence. The role’s strategic alignment is clearly growth- and customer-experience focused, making it a pivotal hire to support their eCommerce engine as the company scales and refines its product ecosystem. A candidate thriving here will value autonomy, have a strong bias for action, and embrace a culture that prizes kindness and humor alongside technical excellence.