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Job Analysis:
As a Senior Product Manager at Criteo, the primary focus of the role is to drive the successful management and development of the BidSwitch offering, ensuring it remains a leader in the rapidly evolving field of Real Time Bidding (RTB). This involves a myriad of responsibilities, including understanding client needs, identifying industry trends, and leading the product lifecycle from ideation to launch. The candidate will need to possess strong technical understanding and communication skills to articulate complex concepts into actionable product features. They will face challenges in aligning multiple stakeholders across engineering, commercial, and marketing teams, requiring astute decision-making and problem-solving capabilities. Success in this role is likely measured by the product's market impact, user adoption rates, and performance against established KPIs, particularly within the first year of successful feature rollouts and client satisfaction metrics.
Company Analysis:
Criteo operates within the global commerce media landscape, positioning itself as a leading player focused on delivering effective advertising solutions through its Commerce Media Platform. This market presence not only grants Criteo significant influence in shaping advertising dynamics but also presents strategic challenges for the Senior Product Manager role, which must navigate an evolving competitive environment. Criteo’s cultural emphasis on diversity, inclusion, and ethical business practices creates a nurturing environment that thrives on innovation and collaboration. For someone in this role, adapting to a fast-paced, technology-driven culture would be essential. The product manager would work in a cross-functional capacity, closely collaborating with engineering and commercial teams, which necessitates a high level of visibility and engagement with leadership. Ultimately, this role dovetails with Criteo's mission to empower marketers and media owners, underscoring its importance as a strategic hire in a market increasingly leaning on data-driven outcomes.