Okay, I've searched for Senior Manager roles in Insights and Analytics located in Dallas or New York, requiring 5-7 years of experience in analytics specifically within a PR agency, with a salary expectation of at least $100,000 and expertise in tools like Talkwalker and Meltwater. I found 56 positions that match your criteria.

Sure. Here's the analysis:

Job Analysis:

The Senior Manager, Insights and Analytics at Golin is entrusted with translating complex data into actionable insights to drive client programs and campaigns. The fundamental goal is to enhance brand reputation and performance by leveraging diverse data sources and crafting compelling narratives. This role demands not only technical proficiency in analytics tools like Sprinklr and Meltwater but also a strong storytelling ability to communicate findings effectively to clients. The successful candidate will navigate challenges such as juggling multiple client needs, ensuring data accuracy, and addressing potential issues proactively. Expectations include the ability to collaborate with cross-functional teams, set measurable KPIs, and continuously develop measurement strategies aligned with evolving client priorities, ultimately cementing Golin’s innovative edge in public relations.

Company Analysis:

Golin occupies a prominent position in the global public relations landscape, characterized by its recent accolades such as the PRCA Consultancy of the Year 2023 and EMEA Sabre Agency of the Year 2023. As a forward-thinking agency, Golin emphasizes adaptability and innovation, particularly in integrating AI into their practices to enhance client deliverables. The culture appears to prioritize collaboration, inclusivity, and continuous learning, encouraging employees to not only keep pace with industry changes but also lead transformative initiatives. This role is positioned as a pivotal connection between client needs and analytical insights, aligning with the company's mission to create significant changes through strategic communication. The team operates globally, which may provide this role with high visibility and influence across departments, enhancing professional growth opportunities.

Absolutely. Here are some mock interview questions that could come up:

• Can you describe a time when you transformed complex data into a compelling narrative for a client?
• Tell me about a situation where you had to manage multiple deadlines across different teams. How did you prioritize your tasks?
• Describe an instance where you anticipated a problem during a project and how you addressed it proactively.
• How have you utilized tools like Talkwalker or Meltwater in your previous roles? Can you provide a specific example?
• What strategies do you employ to set effective KPIs and benchmarks for client projects?
• Can you walk us through your experience with survey design and analysis? What challenges have you faced?
• Imagine you are faced with conflicting data from multiple sources regarding a campaign's performance. How would you resolve this ambiguity?
• If a client is dissatisfied with the insights provided, how would you manage that situation?
• What interests you about working at Golin specifically, and how do you see your experience aligning with our values?
• Why do you believe a data-driven approach is essential in public relations today?
• What are some current trends in PR analytics or AI that you feel are crucial for our agency to explore?
• What questions do you have about Golin's approach to integrating AI in its services?
• Can you share how you've successfully collaborated cross-functionally in the past?
• What does success look like for you in the first 6–12 months in this role, assuming you are hired?