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Job Analysis:
The Senior Manager, Global Partnerships role at the Atlanta Hawks is fundamentally about driving revenue growth through cultivating and managing strategic sponsorship relationships on a global scale. This person is hired to not only identify and close new partnership opportunities but to also nurture and renew existing ones, ensuring a steady stream of sponsorship income that aligns with both the Hawks’ brand and their partners’ marketing objectives. Beyond sales, the role demands acting as a consultative marketing advisor, helping corporate partners design impactful sponsorship activations that enhance brand visibility and fan engagement. Coordinating with the premium seating sales team suggests the need for cross-functional collaboration to create comprehensive partnership packages. Given the fast-paced and highly competitive sports and live entertainment environment, success here hinges on combining deep industry knowledge with a polished consultative sales approach and relationship management skills. The candidate will face challenges such as managing multiple stakeholders, balancing client needs with organizational goals, and forecasting revenue in a dynamic marketplace. Proficiency in sponsorship sales tools and market research methodologies is essential to create compelling proposals grounded in data and market insight. Success within the first year likely includes meeting or exceeding revenue targets, securing key renewals, elevating sponsor satisfaction, and demonstrating leadership in mentoring team members and driving operational excellence.
Company Analysis:
The Atlanta Hawks and State Farm Arena represent a dynamic, innovation-driven organization deeply embedded in Atlanta’s cultural and sports scene since 1968. This company balances tradition with a forward-looking, community-centric mission, evidenced by initiatives like youth basketball access and civic engagement through voting precinct efforts. They occupy a strong market position as both a professional sports franchise and a premier entertainment venue, riding the buzz around a young, exciting player core and a well-recognized brand. The culture described is fast-paced, energetic, team-oriented, and celebratory, valuing individuals who are passionate, resourceful, and top performers. For a Senior Manager in Global Partnerships, this means immersion in a results-driven but collaborative environment where personal initiative blends with team support. This role likely enjoys substantial visibility as it directly influences revenue streams critical to organizational growth and sponsor relations, and it requires alignment with the company’s values of community impact and memorable fan experiences. Strategically, this position is a growth and revenue-focused hire designed to scale commercial partnerships in an evolving sports and entertainment marketplace, emphasizing creativity, operational rigor, and relational savvy to support the Hawks' broader ambitions and community-oriented brand positioning.