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Job Analysis:
The Sr Data Solutions Analyst role at Launch Potato is fundamentally about transforming complex data into clear, actionable business intelligence that directly drives revenue and margin growth across multiple digital properties. The core purpose is to ensure data integrity, consistency, and accessibility through advanced analytics tools—primarily SQL and Looker—while enabling stakeholders across finance, product, and media teams to make aligned, data-driven decisions. Given the digital media and performance marketing context, the candidate will frequently face challenges of reconciling operational and financial data discrepancies, standardizing reporting metrics, and creating scalable dashboards that simplify data access for non-technical users. Success in this role hinges on deep analytical rigor combined with strong business acumen: the analyst must not only provide accurate data but also weave insights into compelling narratives that guide strategic decisions. Furthermore, because this is a cross-functional position, effective communication, ownership, and collaboration will be essential for unblocking issues and driving continuous improvements in data solutions. The expectation to resolve data inconsistencies early and lead dashboard enhancements suggests significant impact on company operations and a strong influence in shaping self-service capabilities. Overall, a successful candidate will thrive by blending technical expertise, strategic thinking, and interpersonal skills to foster an aligned, data-driven culture at Launch Potato.
Company Analysis:
Launch Potato operates as an innovative digital media company positioned as a key connector between advertisers and consumers throughout the entire purchasing journey. Its portfolio and technology-driven approach mark it as a dynamic player within the digital marketing ecosystem, balancing both creativity and analytics. The company’s international and diverse team, combined with a vibrant downtown headquarters, signals a culture that values energy, entrepreneurial spirit, and inclusivity. This environment likely demands agility, initiative, and a collaborative mindset—qualities essential for someone working in a cross-functional role like Sr Data Solutions Analyst. The company’s stated commitment to diversity, equity, and inclusion also reflects an organizational priority on respectful, diverse perspectives, which can enhance creativity and problem-solving in the role. Structurally, the analyst role positions the individual as a bridge across product, media, and finance squads, offering substantial visibility but also requiring diplomatic communication and influence without direct authority. Strategically, the company’s emphasis on discovery and conversion maps closely to the analyst’s focus on delivering decision-driving insights—meaning this hire is vital to scaling operations, improving data-driven marketing performance, and supporting profitable growth. For a candidate, aligning with Launch Potato means embracing a fast-paced, metrics-driven culture where continuous learning and high performance underpin career growth.
