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Job Analysis:
The Senior Data Solutions Analyst role at Launch Potato is fundamentally about bridging data insights with business outcomes in the fast-moving digital media and performance marketing space. This role requires a candidate who is not only deeply skilled in technical tools like SQL and Looker but who also possesses strong business acumen to link data analysis to revenue and margin growth. The emphasis on cleaning, standardizing, and aligning dashboards points to challenges in ensuring data integrity and consistent reporting across diverse teams, such as product and finance, which commonly have differing data perspectives. Partnering cross-functionally means the candidate must be skilled in translating complex analytics into clear, actionable narratives for both technical and non-technical stakeholders, a critical factor in driving strategic decision-making. Success in this role is measured by the ability to uncover discrepancies, improve reporting scalability, and deliver insights that directly influence financial and operational outcomes, requiring ownership, collaboration, and a proactive approach to problem-solving in an ambiguous, data-heavy environment. The necessity of at least five years in a relevant analytics field highlights the complexity and depth of understanding expected regarding digital media metrics and marketing dynamics.
Company Analysis:
Launch Potato operates in the highly competitive digital media industry as a discovery and conversion platform connecting advertisers with consumers throughout the purchasing funnel. The company’s innovative positioning as a connector across the entire consumer journey suggests a dynamic, growth-oriented environment with a strong focus on data-driven performance. Their international, diverse workforce and entrepreneurial culture likely foster fast-paced, collaborative work, emphasizing both autonomy and teamwork. Given their focus on profitability and performance, this role is integral to their strategic growth by ensuring data-driven decisions align closely with financial performance and product development. The company’s positioning also implies that analytics and reporting are crucial for maintaining competitive advantage and scaling solutions effectively, putting this analyst in a cross-functional role with significant visibility, especially when partnering with finance and product teams. Their emphasis on diversity, equity, and inclusion further suggests a culture valuing varied perspectives, which can enrich insight generation and problem-solving in the organization. Candidates looking to thrive here should embrace proactive communication, continuous improvement, and a strong customer-and-results-oriented mindset aligned with a performance-driven ethos.