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Job Analysis:
The Project Manager - Store Success at RepRally is fundamentally hired to ensure retail stores fully adopt, engage with, and succeed on the company’s wholesale commerce platform. This role demands a blend of deep empathy for store owners, strategic thinking, and operational execution to own the entire customer journey — from onboarding to activation, ongoing usage, and retention. The core responsibilities revolve around diagnosing store needs through qualitative and quantitative data, influencing product development to address real pain points, and creating scalable programs such as loyalty initiatives and success playbooks that drive engagement. Given the complexity of serving retail operators who may be skeptical or resistant to change, strong relationship-building skills and the ability to turn nuanced feedback into actionable insights are critical. The role spans multiple dimensions including direct retail interaction, cross-functional collaboration with product teams, and strategy formulation within a fast-growing startup context. Success in this role means measurable improvement in retailer satisfaction, adoption metrics, retention rates, and ultimately ensuring that stores feel supported and empowered by RepRally’s platform.
Company Analysis:
RepRally operates at the intersection of wholesale commerce and technology, targeting a vast, traditionally fragmented $1.5 trillion market. Positioned as a Series A startup based in New York, it’s a rapidly growing disruptor backed by top investors, emphasizing product-market fit and scalable innovation. The company's mission to remove barriers in wholesale distribution reflects a strong commitment to democratizing market access and empowering small business owners. The culture appears energetic, collaborative, and mission-driven, with a clear belief in the power of in-person teamwork—evidenced by the full-time, in-office requirement in Manhattan. For the Project Manager role, this means operating in an environment that values entrepreneurial ownership, agility amidst ambiguity, and direct impact. The company’s startup context suggests high visibility and influence for this role, making it both challenging and rewarding. The role aligns strategically with RepRally’s goal of scaling its multi-sided platform by deeply integrating retailer success into product and growth strategies, critical to expanding marketplace traction and competitive differentiation.