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Job Analysis:
In the role of Product Manager at Sorenson Communications, the primary focus is to lead product development efforts specifically for video relay products and services. This entails not only possessing a clear vision but also translating that vision into actionable strategies through cross-functional collaboration. The responsibilities go beyond traditional product management; they require a deep understanding of customer needs, especially those of the Deaf and hard-of-hearing community, and finding innovative solutions to meet these needs. The ideal candidate must be adept at managing the entire product life cycle—from strategic planning through to tactical implementation—while ensuring alignment with the company’s overarching goals. Communication is crucial in this role as it involves constant interaction with customers, engineering teams, and marketing, needing the candidate to both articulate product requirements clearly and evangelize the product’s benefits successfully. Success in this position entails not just achieving set KPIs related to product performance but also fostering a culture of collaboration and trust among diverse teams, thus contributing to a truly inclusive workplace.
Company Analysis:
Sorenson Communications positions itself as a leader in language services with a specific emphasis on accessibility and inclusion. Operating within the language services sector, the company exemplifies a mission-driven culture that prioritizes human connection through language. This environment is not only innovative but also aligned with the principles of diversity, equity, and inclusion, as the organization actively supports employees and communities in these areas. The role of Product Manager is contextualized within this broader mission, linking product success directly to enhancing accessibility for underrepresented groups. Given that Sorenson fosters values such as collective action and a growth mindset, a candidate in this role is expected to be both a proactive leader and a collaborative team player. The absence of direct supervisory responsibilities suggests that the position may focus on influencing without authority—an essential skill in fostering interdepartmental synergy. Moreover, with the company’s commitment to empowering communities, this role is likely a key part of its strategy to drive innovation and enhance market leadership in language services.