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Job Analysis:
The role of Product Manager Ad-tech at IQM requires a strategic thinker who can navigate the intersection of customer needs, technology, and market dynamics. The fundamental purpose is to lead the development of innovative Minimum Viable Products (MVPs) that satisfy both user and business goals, utilizing a data-driven approach to make informed decisions. Primary responsibilities include defining product features, collaborating across multiple teams (UX, engineering, sales, and marketing) to translate complex needs into actionable requirements, and iteratively prototyping MVPs using AI-driven tools. Success in this role hinges on the ability to anticipate market shifts and user needs, effectively communicate with technical teams, and leverage customer feedback to refine the product roadmap. Candidates are expected to tackle challenges such as ensuring compliance in highly regulated environments while still delivering products that resonate with the target audience. Proficiency in navigating ambiguity, as well as strong problem-solving skills, will be crucial for aligning diverse stakeholders and determining the strategic direction of product offerings.
Company Analysis:
IQM occupies a pivotal position in the media buying landscape, specifically catering to political and healthcare advertisers in regulated verticals. This positions them as a key player in a niche market, balancing innovation with regulatory compliance. The company's culture appears to prioritize agility and data-centric decision-making, as highlighted by the emphasis on using AI tools and rapid prototyping. This suggests a fast-paced environment that values innovation and responsiveness, aligning well with the role of Product Manager. The position likely involves high visibility, providing opportunities to engage with leadership and influence product direction significantly. IQM's overarching goals suggest that this role is strategically aligned with driving the development of cutting-edge, compliant products that harness data effectively, which will be crucial for supporting the company's growth and competitiveness in the ad-tech space.