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Job Analysis:
The Manager, Product Education role at Entrata is fundamentally designed to lead and inspire a team responsible for educating both internal colleagues and external customers on the Entrata platform. The core purpose is to ensure users maximize the value of Entrata’s comprehensive property management software through effective, engaging training that drives adoption and satisfaction. This means the manager must combine strong leadership with deep knowledge of adult learning theories—especially the Kirkpatrick Model because it emphasizes impact evaluation beyond mere knowledge transfer. Managing multiple Product Training Managers entails fostering accountability, clear communication, and motivation within the team, while simultaneously navigating cross-functional collaboration with Product Management, Project Management, and Customer Success to ensure training aligns with product use cases and customer needs. A successful candidate must be comfortable with ambiguity and last-minute challenges (like urgent travel), continually balancing customer expectations and internal goals. Key challenges include customizing training for diverse technical skill levels, leading large-scale event training, and streamlining operational processes to boost team efficiency. Technical skills in software education, strong emotional intelligence, and project management underpin the daily responsibilities, while high autonomy and sound judgment are essential to problem-solve escalations and implement change effectively. Success within the first year likely means delivering measurable improvements in training effectiveness, team engagement, and smooth collaboration across internal stakeholders to drive product adoption and customer satisfaction.
Company Analysis:
Entrata operates as a leading innovator within the property management software market, providing an all-in-one platform that serves over 20,000 apartment communities nationwide. The company occupies a dynamic space—melding the agility and innovation spirit of a startup with the stability and scale of a mature organization. This unique positioning means roles like the Manager, Product Education, must navigate both rapid innovation cycles and established workflows, balancing creativity with consistency. Entrata’s culture prioritizes intelligence, adaptability, transparent communication, and importantly, values diversity and inclusion, fostering an environment where different perspectives fuel better outcomes. For this role, that translates into expectations for collaborative leadership, openness to change, and an ability to build trust across culturally and geographically diverse teams. The company’s emphasis on work-life balance, employee wellness, and growth suggests that a successful candidate will thrive by aligning with Entrata's values of resilience, boldness, and collective excellence. Organizationally, the Product Education Manager reports to the Director of Product Education and works closely with multiple departments, suggesting significant cross-functional interaction but likely limited direct leadership beyond their immediate team. Strategically, this role supports Entrata’s growth by ensuring customers and internal teams are well-equipped to use an evolving platform, positioning training as a critical lever for customer success, retention, and brand reputation. This makes it a strategic hire aimed at scaling operational excellence and enabling broader company goals of market leadership and customer-centric innovation.