Okay, I've searched for Martech Business Analyst roles in New York, specifically targeting full-time positions, requiring 3-6 years of experience in campaign management, strong familiarity with Adobe Experience Platform, and a salary starting at $100,000. I have found 42 positions for you to explore.

Sure. Here's the analysis:

Job Analysis:

The role of a Martech Business Analyst/Functional Consultant at Capgemini revolves around bridging the gap between business needs and technology solutions, specifically within marketing technology and campaign management. Candidates are expected to bring 3-6 years of experience in business analysis, preferably with direct knowledge of tools like Adobe Experience Platform or Salesforce Marketing Cloud. They will be responsible for gathering and documenting both functional and non-functional requirements, translating these into actionable user stories and process flows, which is critical in ensuring that the technology solutions align with the business goals. Candidates should anticipate navigating complex project dynamics, collaborating with diverse stakeholders, including business teams and technical architects. Success in this role might be evident through the successful execution of marketing campaigns that achieve set targets and yield insights into customer engagement. Additionally, a proactive approach to data analysis and performance recommendation will be key in demonstrating the value of campaign strategies, which are essential to the company's objectives of driving client success and satisfaction.

Company Analysis:

Capgemini operates in a dynamic environment as a global leader in business and technology transformation, emphasizing a dual focus on digital and sustainable innovation. With over 340,000 employees worldwide and substantial investments in AI and data solutions, the company fosters a culture that prioritizes collaboration, inclusivity, and flexibility. These cultural values are likely to influence the work environment, where a candidate for the Martech Business Analyst role will thrive through cooperative team dynamics and a shared goal of leveraging technology to enhance client outcomes. This role fits within a broader organizational context that champions agility and strategic alignment between business and IT functions. Given Capgemini's focus on sustainable growth, new hires like this one likely play a significant part in advancing campaign strategies to deliver measurable impact for clients, thus contributing to the company’s vision of creating a more inclusive and innovative world. This role is not merely transactional; it is imperative for ongoing client satisfaction and enterprise success, highlighting both the strategic importance and the accountability that will be placed upon the occupant of this position.

Absolutely. Here are some mock interview questions that could come up:

• Tell me about a time when you had to navigate ambiguity in a project. How did you ensure that the teams were aligned and on track?
• Describe a challenging campaign you worked on. How did you analyze its performance, and what insights did you derive?
• Can you give an example of a situation where you had to gather requirements from multiple stakeholders? How did you ensure all voices were heard?
• What strategies have you used in the past to develop user stories and acceptance criteria that accurately reflect business needs?
• How would you approach the integration of a new marketing technology tool within an existing workflow?
• What is your experience with Adobe Experience Platform or Salesforce Marketing Cloud, and how have you utilized these tools to enhance marketing strategies?
• How would you assess the effectiveness of a particular campaign using data analysis? What metrics would be your focus?
• Imagine you are faced with a deadline approaching for a campaign launch, but not all team members agree on the final execution plan. How would you handle this situation?
• Why are you interested in working at Capgemini specifically, and how do you see your values aligning with the company’s mission?
• How do you envision contributing to Capgemini's goals of creating a more sustainable and inclusive world through this role?
• As a candidate, what would you want to know about the team dynamics you would be working with at Capgemini?
• What do you believe is the most critical aspect of collaborating with cross-functional teams in a fast-paced environment?
• Can you describe how you would maintain documentation for business processes and ensure it remains up-to-date?