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Job Analysis:
The Marketing Copywriter role is fundamentally designed to create compelling, data-driven content that resonates across diverse global audiences within a dynamic and fast-paced marketing environment. The successful candidate must not only craft engaging copy but do so by deeply understanding audience segmentation and leveraging data insights to inform messaging, ensuring alignment with brand voice and strategic objectives. Collaboration lies at the heart of this role—working closely with creative, brand, marketing operations teams, and external partners to curate high-quality deliverables on tight timelines. This demands strong project management skills and the ability to prioritize independently. Given the emphasis on digital-first channels, particularly email and mobile marketing, the candidate must be adept at channel-specific writing and have experience with A/B testing to optimize content effectiveness. Attention to legal and ethical boundaries indicates the role will require careful navigation between creative freedom and compliance. Success will look like consistently delivering on-brand, innovative copy that drives measurable engagement and supports the company’s mission to transform lives through financial solutions, while maintaining a collaborative and inclusive team atmosphere.
Company Analysis:
Horizontal is a well-established, top-tier staffing firm positioned in the top 2% globally, which underscores its reputation and stability within the highly competitive HR and talent placement industry. Their ethos centers on treating all stakeholders well and fostering continuous innovation, suggesting a culture that values respect, integrity, and forward-thinking approaches. Operating since 2003, the company has grown steadily, balancing a strong heritage with a modern, inclusive approach to talent management. This role fits within a creative team embedded in a broader, strategic staffing operation, meaning the copywriter must navigate cross-functional relationships with diverse teams and client needs, likely requiring adaptability and cultural sensitivity. As a contract position based in Seattle, flexibility and self-direction are critical, while exposure to innovative staffing solutions could provide unique career growth opportunities. Strategically, this hire supports the company’s mission to enhance client engagement and brand presence, signaling a growth-oriented focus on storytelling and digital marketing excellence that fuels business development efforts.