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Job Analysis:
The Head of Global GSI Marketing role at AWS is fundamentally about driving a high-impact, collaborative marketing strategy across a critical ecosystem of Global System Integrator (GSI) and Business Consulting partners worldwide. The role’s core objective is to unify internal AWS teams and partner organizations to generate demand, acquire and retain customers, and accelerate revenue growth through joint go-to-market initiatives. Leadership is central—managing a senior global team means providing strategic direction while balancing operational execution, resource management, and cross-functional alignment. This demands deep expertise not only in marketing and business development but also in navigating the complexities of partner ecosystems and senior executive stakeholder management, both within AWS and externally. The candidate will face challenges aligning diverse global markets and cultures, ensuring consistent messaging and results, and measuring impact through data-driven decision-making. Success looks like a streamlined, measurable partner marketing engine that tangibly advances AWS’s business goals, develops scalable global processes, and fosters strong, executive-level partnerships that translate into growth. Being comfortable managing ambiguity, synthesizing business objectives across disparate teams, and leveraging data and technology to inform strategy are vital for excelling here.
Company Analysis:
Lensa is an innovative career platform leveraging advanced machine learning to transform job search and talent acquisition by focusing on personalized skill, personality, and goal matching. Operating in a fast-evolving HR technology space, Lensa balances cutting-edge algorithmic technology with a mission to reduce hiring friction and make the recruitment process more human-centered. They have a robust footprint marked by significant user adoption and a substantial team of developers and data scientists focusing on continual product innovation. The culture here likely values agility, technological fluency, and mission-driven impact, rewarding employees who thrive in dynamic, tech-first, and data-informed environments while embracing diversity and inclusion. Given Lensa’s tech-heavy and R&D-focused foundation, adaptability and cross-functional partnership skills will be critical to success. Though AWS is the employer for the Head of Global GSI Marketing role, understanding Lensa’s commitment to innovation and user-centered technology can help a candidate see how their marketing leadership might align with broader tech ecosystem thinking. In the broader AWS environment, characterized by scale, relentless innovation, and customer obsession, this role offers substantial visibility with senior leaders and the opportunity to influence global partner strategies that are pivotal for maintaining AWS’s leadership in cloud computing.