I'm looking for Director-level roles in strategy within the media industry, specifically based in New York. I have over 8 years of experience in integrated planning and I'm interested in positions that offer competitive salaries and opportunities for professional development.

Great! I've searched for Director-level strategy roles in the media industry located in New York, requiring over 8 years of experience. Additionally, I'm filtering for competitive salary offerings and positions with professional development opportunities. I've found 27 positions that match your criteria.

Director, Strategy

New York, NY

Media

8 years + Experience

Professional Development

Can you help me to analyze the job description and company culture?

Sure. Here's the analysis:

Job Analysis:

The Director of Strategy at Initiative is fundamentally tasked with shaping the strategic direction for brands’ communications to meet business objectives. This entails understanding cultural and consumer insights and translating them into compelling media strategies that promote brand safety and resonate within diverse communities. The role emphasizes the need for innovative, award-winning solutions that not only engage audiences but also contribute significantly to clients’ business outcomes. This involves deep client engagement, advising on strategic matters, and collaborating with creative partners to optimize communications. Core responsibilities include maintaining client relationships, identifying key strategies, leading collaborative efforts, and ensuring the implementation of effective communications architectures. Success in this role hinges on a blend of creativity and analytical thinking, as well as the ability to assess and navigate complex market dynamics while driving impactful results for clients.

Company Analysis:

Initiative operates within the competitive media and marketing industry, positioning itself as a forward-thinking agency that balances creativity with data-driven strategies. As a part of IPG Mediabrands, the company serves a vast array of prominent clients, indicating a robust reputation and market influence. The culture at Initiative emphasizes diversity, inclusion, and social responsibility, which aligns with the contemporary industry focus on brand purpose and consumer connection. Given their commitment to fostering innovation and recognizing individuality, success in the Director of Strategy role will depend on one’s ability to thrive in a collaborative, dynamic environment while championing unique ideas that drive client success. This role is pivotal for shaping how brands engage with their audiences, making it a strategic position with significant visibility and influence in the organization. The emphasis on achieving impactful results and award-winning work reflects the company's broader vision of not just improving media strategies, but also contributing positively to society and the advertising landscape.

Mock up some interview questions based on the job description.

Absolutely. Here are some mock interview questions that could come up:

Tell me about a time when you successfully led a strategic initiative that resulted in innovative solutions for a client.
Describe an experience where you had to challenge a client's opinion during a meeting. How did you approach it?
Can you provide an example of how you utilized consumer insights to shape a media strategy?
How do you ensure that your strategies resonate culturally with diverse audiences?
What processes do you follow to develop unique strategies that deliver on business needs?
Explain how you measure the effectiveness of a communications strategy post-implementation.
How would you approach creating a communications architecture for a brand entering a new market?
Imagine you are faced with a situation where two departments disagree on the strategic direction of a project. How would you mediate this conflict?
Suppose a key performance indicator for a client campaign is not being met. What steps would you take to reassess and adjust the strategy?
Why are you interested in working at Initiative specifically, and how do you think you can contribute to our mission?
What do you admire about our company’s approach to media responsibility and cultural insight?
How do you see the role of media evolving within brand communications in the coming years? What trends are you most excited about?
If you were to train a new team member on our strategic approach, what key insights would you share?
What questions do you have about the collaboration between strategy and creative teams at Initiative?
What are the most important elements to consider when developing a brand strategy that aligns with the company’s values?

Job Details

Overview Company

Director, Strategy

Initiative

3 days ago

Highlight

HybridFull-time8+ yearsDirector

Summary

IPG Mediabrands is seeking a Director, Strategy to join their team in New York, NY. The role involves creating strategic directions for brand communications to achieve business goals and delivering innovative thinking that inspires leading-edge solutions.

About the Role

As a Strategy Director, you will be responsible for creating strategic recommendations, engaging with clients in an advisory capacity, and delivering brilliant strategic thinking for the client team. You will maintain excellent client relationships, deliver innovative thinking, and lead Infinity Planning for the team and client base. You will also write cohesive communications architectures, train and guide the Strategy & Client teams, and collaborate with creative partners.

About You

Required:

8+ years in integrated planning role in media, creative, innovation or communications discipline.
Ability to think differently: creative & adaptive, entrepreneurial, independently minded.
Deeply immersed in cultural understanding and driven by a desire to know more about the world and people's motivations.

Benefits

Total Rewards package including medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program, and paid family benefits.
Discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
Competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award.

Initiative

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Domino's, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

New York, NY