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Job Analysis:
The Digital Product Manager at Jostens is fundamentally tasked with enhancing the company's digital ecosystem, focusing on creating an integrated and user-friendly digital experience across multiple platforms like jostens.com and JostensPIX. This role requires a strategic mindset and robust cross-functional collaboration skills, as the candidate will partner with teams such as Technology, UX, Marketing, and Sales to align business objectives with consumer needs. Primary responsibilities include shaping and prioritizing the product roadmap to identify opportunity spaces, analyzing customer behavior and industry trends, translating these insights into actionable features, and ensuring that the end user experience is both engaging and conversion-driven. Success in this role will stem from a strong ability to advocate for the customer, utilize data analytics effectively to measure impact, and navigate the complexities of product development within an agile framework.
Company Analysis:
Jostens occupies a unique position in the student commemoration market, acting as a leader with a long history of over 125 years in the industry. This positioning underscores a strong brand reputation which is crucial as the Digital Product Manager will be expected to innovate while respecting the company’s legacy of meaningful customer connections through their products. The company emphasizes community engagement through its partnerships with educational institutions and sports teams, suggesting that the culture likely values collaboration, creativity, and a strong customer focus. The organizational structure is likely cross-functional, as indicated by the emphasis on collaboration with various departments. As a strategic role, the Digital Product Manager will contribute directly to Jostens' objectives of enhancing customer experiences and driving business performance, aligning closely with the company's growth goals in the digital arena. This role presents an opportunity to be at the forefront of digital transformation within a company deeply rooted in tradition, which suggests a dynamic work environment that encourages innovation while maintaining a commitment to customer-centric values.