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Job Analysis:
The Data Analyst role at New York Public Radio is fundamentally centered on transforming raw data into actionable insights that inform content strategies and audience engagement. This means that the individual will not only collect and analyze data from various sources, including listening metrics and audience interactions, but they will also be responsible for creating easily interpretable datasets and dashboards that empower cross-functional teams to make data-driven decisions. The ideal candidate must understand the nuances of audience behavior in the media landscape, as they will bridge data engineering and analytics to influence how the organization tailors its programming and services. Success in this role will hinge on the ability to convey complex findings to non-technical stakeholders and drive a culture of data-informed decision-making, which requires both technical prowess and strong communication skills. The candidate will face challenges such as aligning diverse team objectives with data insights, ensuring data integrity, and maintaining up-to-date dashboards that reflect shifting KPIs in the fast-paced media environment. Performance expectations may include the timely delivery of dashboards, active engagement in collaborative discussions, and a demonstrable impact on audience engagement metrics.
Company Analysis:
New York Public Radio occupies a unique space in the public media industry, known for its innovative approaches to storytelling and audience engagement. As a cornerstone of public media, NYPR is positioned as both a leader and a trendsetter in reshaping radio for a contemporary audience. This positioning supports a culture that values creativity and responsiveness, which will significantly impact how a Data Analyst fits into the organization. The company's commitment to diversity, equity, and inclusion is critical, fostering an environment that encourages diverse perspectives in journalistic storytelling, which will likely influence collaborative dynamics within the team. As part of the Audience Team, the Data Analyst will engage in a cross-functional capacity, working with various departments that possess distinct objectives yet share a common goal of cultivating deeper relationships with listeners. The role's strategic alignment suggests that the Data Analyst is vital for enhancing data literacy across the organization and driving growth through informed decisions that resonate with community needs. This context signifies a need for proactive engagement, adaptability, and a passion for public media, all of which are important for long-term success within NYPR.