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Job Analysis:
The Data Analyst role within the Social Analytics team at Lucasfilm offers an exciting opportunity to leverage data in a dynamic environment focused on understanding consumer behavior across digital and social platforms. The core purpose of this position is to analyze and interpret social media data, particularly related to YouTube channels, to drive actionable insights that support the marketing and content strategies of major Disney franchises. Responsibilities include collaborating with stakeholders to communicate insights effectively, utilizing sophisticated analytics tools, and translating complex findings into clear visual presentations for diverse audiences, including executives. Candidates will face the challenge of synthesizing various data sources to provide comprehensive understanding, requiring a blend of analytical rigor and creativity. Success in this role is defined by the ability to contribute to meaningful consumer insights that influence decisions, drive audience growth, and enhance engagement with beloved franchises like Star Wars. Immediate performance expectations likely center around delivering insightful monthly reports and quarterly analyses that resonate with the team and inform future strategies.
Company Analysis:
Lensa, serving as a digital recruitment solution provider, positions itself at the intersection of technology and job seeking, emphasizing user-centric career matching facilitated by machine learning algorithms. This innovative approach brings a fresh, agile attitude that resonates with the fast-paced nature of the digital market, particularly within the entertainment industry where agility and responsiveness to consumer trends are paramount. The culture seems to prioritize creativity, collaboration, and a penchant for data-driven decision-making, aligning with the inherently dynamic nature of roles like the Data Analyst at Disney. Within this context, the position in the social analytics team not only supports Lucasfilm's brands but also reflects the overarching strategy of enhancing audience engagement through deep data insights. The clear emphasis on communication and cross-departmental collaboration suggests an environment where teamwork and the ability to influence decision-making at high levels are vital. As a player in a significant creative industry, the role's strategic importance in driving audience development makes it essential for Lensa's goals, hoping to provide even more precise talent insights and solutions.