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Job Analysis:
The Business Intelligence Analyst at Mercury Marine is fundamentally tasked with enhancing data-driven decision-making across various teams, particularly the global sales unit. This role is crucial in developing, validating, and supporting data sources while creating insightful dashboards that convey complex market data in an actionable format. Primary responsibilities include collaborating with cross-functional teams, conducting statistical analysis, and presenting findings to leadership, underscoring the importance of both analytical acumen and strong communication skills. The position demands proficiency in SQL and data visualization tools like Tableau or Power BI, reflecting the need for technical adeptness to manipulate and visualize data efficiently. Success in this role will involve not only technical execution but also the ability to synthesize and present insights that align with the company's strategic goals, such as fostering a culture of innovation and responsiveness to market demands. The complexity will arise from navigating various data sources and ensuring alignment between diverse departmental objectives while anticipating and addressing the evolving needs of both the sales team and executive leadership.
Company Analysis:
Mercury Marine, as a division of Brunswick Corporation, stands at the forefront of the marine propulsion industry, valued at $2.6 billion. With its commitment to innovation and a customer-centric approach, the company fosters an environment where contributions can carve pathways for future technological advancements in marine recreation. The culture emphasizes collaboration, agility, and a relentless pursuit of excellence, suggesting that the Business Intelligence Analyst must not only possess analytical skills but also embody a mindset aligned with continuous improvement and adaptability. This role, nested within a dynamic team structure, promises visibility with leadership and the opportunity to influence significant strategic decisions. As the company aims to remain an industry leader against both established competitors and potential disruptors, the analyst position is integral to translating market analysis into actionable strategies that propel growth and innovation. Candidates should see this opportunity as not just a job, but a platform for making impactful contributions in a rapidly evolving sector that values diverse perspectives and creative solutions.