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Job Analysis:
The AVP, Senior UX Designer at Synchrony is fundamentally tasked with enhancing user experiences across various digital platforms by leveraging design thinking methodologies and collaborating with cross-functional teams. Success in this role hinges on a deep understanding of user-centered design principles and the ability to translate complex business needs into intuitive and engaging user interfaces. The primary responsibilities include leading project strategies, creating wireframes and prototypes, conducting user research, and effectively communicating design recommendations to stakeholders. Challenges may arise in navigating differing perspectives during project reviews and synthesizing feedback to reach design consensus. A successful candidate will thrive in a collaborative environment, proactively addressing design challenges while advocating for the end user's needs, ultimately contributing to Synchrony's mission of facilitating healthier financial life choices for millions of consumers.
Company Analysis:
Synchrony operates at the intersection of finance and technology, serving as a key enabler for small- and mid-sized businesses as well as individual consumers looking for accessible financing solutions. This positions the company as a significant player in both the eCommerce and financial services sectors. The culture at Synchrony appears to be collaborative and supportive, emphasizing innovation and user experience, which is likely reflected in the way it empowers its UX teams to lead projects with autonomy. In this context, the AVP, Senior UX Designer role is pivotal, not only for executing design projects but also for shaping product strategy in alignment with the organization's broader objectives of enhancing customer engagement and satisfaction. Given the company's commitment to diversity and inclusion, this role also offers a unique opportunity for fostering inclusive design practices, thus echoing Synchrony’s value of embracing diverse perspectives.