Okay, I've searched for AVP Digital Measurement Analytics roles in the New York City Metropolitan Area within the Data Analytics industry, full-time positions requiring 7+ years of experience and skills in Adobe Analytics and SQL. I have found 45 positions for you.

Sure. Here's the analysis:

Job Analysis:

The AVP, Digital Measurement Analytics role is fundamentally hired to architect and deliver effective digital measurement strategies that drive insight-led decision-making for Synchrony's digital product teams. The role is deeply embedded in an agile environment, requiring the individual to be hands-on in building, validating, and interpreting analytics data pipelines across digital platforms to inform product and marketing initiatives. Success in this position means not only mastering technical tools like Adobe Analytics, GA360, SQL, and data visualization platforms but equally excelling at bridging communication across diverse teams—including technology, UX, marketing, and offshore resources—to distill complex digital behaviors into actionable business insights. The candidate must be adept at converting business needs into analytical requirements and possess a strategic mindset to define and monitor relevant KPIs that measure customer engagement and feature performance. Challenges will likely include managing data accuracy across disparate sources, prioritizing multiple projects, working autonomously, and addressing evolving questions from product owners and PnL teams. Effective problem-solving will involve balancing data-driven rigor with business context to recommend improvements that enhance conversion and reduce customer friction. Within the first 6–12 months, successfully shaping measurement frameworks that deliver clear, quantifiable value and cultivating strong cross-functional partnerships will define achievement.

Company Analysis:

Synchrony operates as a major player in the consumer finance industry, focusing on providing accessible credit solutions that power everyday consumer needs and connect millions with a vast network of merchants and service providers. This position sits within a stable, large-scale financial services environment committed to inclusion, flexibility, and consumer empowerment. The company culture appears to embrace diversity and collaboration, emphasizing ownership and innovative thinking to support its ecosystem. For a role like AVP, Digital Measurement Analytics, these cultural priorities translate into the need for someone who can navigate complex stakeholder landscapes—balancing agility with compliance and strategic rigor in a regulated industry setting. The role’s connection to agile teams and leadership underscores its visibility and impact, making it strategic for Synchrony’s digital growth ambitions. This hire appears directed toward scaling digital analytics capabilities to support product innovation, optimization of customer journeys, and evidence-based marketing, aligning with Synchrony’s mission to help consumers make smarter financial decisions. Candidates prepared to thrive here will value cross-team collaboration, continuous learning, and be comfortable working within both high accountability and supportive cultural frameworks.

Absolutely. Here are some mock interview questions that could come up:

• Behavioral: Can you tell me about a time when you had to translate complex business requirements into technical analytics stories or solutions?
• Behavioral: Describe an experience when you worked with cross-functional agile teams to implement a digital measurement strategy. What challenges did you face and how did you overcome them?
• Behavioral: Share an example of how you managed multiple analytics projects simultaneously and prioritized your workload effectively.
• Behavioral: Tell me about a time you identified friction points in a customer journey through data analysis and provided actionable recommendations.
• Technical: How do you approach designing a measurement framework for a new digital feature developed by an agile team?
• Technical: What experience do you have with Adobe Analytics and GA360, and how have you leveraged these platforms to generate insights?
• Technical: Explain how you would ensure data accuracy and integrity when integrating analytics across multiple data sources and platforms.
• Technical: Can you walk me through your process for defining critical KPIs for a digital product and how you track and communicate those metrics?
• Situational: Imagine you discover discrepancies in the data reported by an analytics dashboard just before a leadership presentation. How would you handle this situation?
• Situational: If an agile team disagrees with your recommended KPIs and measurement approach, how would you facilitate alignment and move forward?
• Situational: Suppose you are asked to provide actionable insights on a digital feature within 30 days but you have incomplete data. What steps would you take to deliver value despite the limitations?
• Company Fit: What interests you most about working at Synchrony, specifically in the digital analytics function within consumer finance?
• Company Fit: How do your personal work values align with Synchrony’s emphasis on diversity, inclusion, and collaboration?
• Company Fit: How do you stay current with digital analytics tools and industry trends, and how would you leverage this knowledge to benefit Synchrony?
• Questions for Interviewer: How does Synchrony prioritize digital measurement analytics initiatives across different product lines or business units?
• Questions for Interviewer: Can you describe the collaborative dynamics between the analytics team and agile product teams here?
• Questions for Interviewer: What are the key challenges this role is expected to address in the first year to support Synchrony’s strategic goals?